Posted on by Chris Sarantopoulos

Discovering the power of Pinterest

For the past week, when I announced the publication of my first short story on Amazon, I’ve been tinkering with Pinterest in an attempt to divert some traffic to my blog. I wanted to see if using Pinterest as a form of getting my name out there and making my presence in the world wide web known, would have any impact.

I’ve been using Pinterest for some time now, but mostly through my personal account and usually for things that ended up on my hidden and private boards. At the time, there were only three public boards, two of which were for inspiration to fellow writers (with images and text), and for tips on writing that might be helpful.

I decided to change my account from personal to business. Nothing fancy or hard or expensive. Just a click of a button that converted the account. Simplest conversion ever. I did that to make sure Pinterest mods wouldn’t delete my account or take any action against me once I started advertising my work through their platform. Not to mention that a business account gains access to analytics that personal accounts don’t have.

Then what I did was to join some group boards that are related to writing and were accepting new contributors. For that, I used Pingroupie. Once I found the ones I thought I could fit in and contribute, I sent the creator a message and asked if they could add me. As it turned out, that was the most important step; group boards.

Some of those boards have literally thousands of people following them, which means a few people are bound to see your pin and either follow the link to wherever it leads them (amazon, blog post, etc) or repin it to some of their own boards for others to see and share. The combination of Pinterest and Pingroupie is powerful for this kind of thing.

Since the transition (I think it was Monday or Tuesday), I published three original pins (plus several repins, but they don’t redirect to my blog) and waited for the outcome. Now, my blog is not very popular nor have I ever tried to make it as such. That’s not why I started blogging in the first place. Still, take a look at the number of visitors for March 2017.

Which basically corresponds to these numbers for diverted traffic

Pinterest is at the very top, with only a week of promoting one previous post and one pin about the upcoming story, plus a third about publishing contracts that directed to another site.

Simply put, I’m amazed. Of course, that doesn’t mean that all these visits would translate into sales when the story goes public. I’m not walking in the clouds. Perhaps, one out of all these visitors would click to buy it, and that’s probably stretching it. But that’s beside the point of this post. The point is, that Pinterest does help to put you out there and make your content (and, why not, your stories too) known.

In the next few weeks, I’ll go over some of my older posts, and try to find the ones that could be interesting to readers outside wordpress. I’ll enhance them with Pinterest-friendly images, upload them there, and see what happens.

Though too early to reach to any definitive conclusions, it seems the visual power Pinterest has and its ease of use, might be a good way to draw attention to your blog, if that’s what you want. It may also help promote some of your work. If you haven’t tried it already, give it a go.

Posted on by Chris Sarantopoulos

Publishing contracts – Editing clauses

I hope you all had a great time with your loved ones, and that you found the time to recharge your batteries. Hopefully, 2017 will bring you more finished manuscripts, more published material, perhaps an agent (if you’re after getting published traditionally), and even more readers.

Speaking of getting published, I think it’s time to end this somewhat long-ish string of reblogged posts I started, that dealt with the process of getting published, the different paths one can take to see his/her work in readers’ hands, and of course a tiny portion regarding legal aspects. I may get back to some of these at a later time, but for the time being I think that’s it.

Today’s post deals with what to look out for when dealing with clauses in a publishing contract that deal with how a publisher edits your manuscript. On her blog, Victoria Strauss, writer and co-founder of Writer Beware, lists a few clauses she has encountered in real contracts, that should alert every writer that something’s not right. You can also find the same article on Writer Beware‘s blog.

Please keep in mind, that publishers are not trying to set a trap for the writer. They are not malevolent beings, lurking in the shadows, cackling and rubbing their hands every time they receive a manuscript. That’s not why I think such articles are necessary. The reason I’m posting this is because once we choose to publish our work, we put our artistic and creative hats away, and put our business hats on. It’s always safe, for both sides, to have a contract upon which they’ll build a healthy business relationship. Just as the publisher doesn’t know you or how determined you are to see this business partnership flourish and wants to be safe, you don’t know the publisher and, as a result, should be safe. Good contracts mean good business deals.

Hope this helps.

The moment has come, fellow unagented writer, where a publishing contracts is actually in your hands! Years and years of struggling, querying agents, submitting to publishers, revising, disheartening comments (though helpful in the long run), editing, stress, and God knows what else have finally paid off. An actual and no-longer-imaginary contract is in your hands. You probably consider never washing those hands again so you may always have that feel of the contract on them (though I strongly advise you against it). A publisher has finally recognised your worth. How awesome is that! Chances are you’re jumping up and down with glee and excitement, the edges of your mouth almost touching your ears. You’re singing, and with the pen in your hand you’re about to –

STOP!

aha2

Read that contract again. You owe it to yourself, to your career.

There are things all writers, who don’t have an agent or a publishing attorney or an in-depth knowledge of publishing law, should look out for.

Susan Spann, who specialises in intellectual property, business and publishing contracts, has a few things to say about what to look out for. In her post How to Spot–and Avoid–Predatory “Pay to Play” Publishing Contracts, she explains in brief some of the things you should consider as red flags in the contract you hold in your hands. Yes, publishing contracts are precious to us, but how certain are you that you’re as precious to the publisher who offered you that contract?

smeagol-my-precious-funny-shoes

Susan Spann (@SusanSpann) often tweets publishing-related advice under the hashtag #publaw. Ever since I joined Twitter, her posts on publishing law are the ones I read several times over. I think you’ll also find her advice helpful.

Posted on by Chris Sarantopoulos · 2 Comments

Publishing contracts – Tips regarding the Grant of Rights clause, by Sidebar Saturdays

So you’ve chosen which publishing path is the right one for you, you’ve weighed the pros and cons of each, and are now faced with the legal technicalities. If you can afford a lawyer who specialises on publishing contracts, or if you have an agent to back you up, kudos! Agents are there to support writers and deal, among others, with the legal stuff. The rest of us, who struggle for traditional publishing, envy you, turn makeshift dummies of you into pincushions cackling in the gloom, and covet what you have.

But what about those who opted for traditional publishing without an agent or a lawyer to back them up? How many of you can honestly say they have a solid understanding of legal terms? Specifically, publishing legal terms? Chances are not many of you. It’s okay. In all my academic years, I only had to attend one legal class and I still don’t know how I passed that class.

I recently stumbled upon a website that covers many aspects of publishing law. Sidebar Saturdays is a blog where the practice of law meets the profession of writing, posted weekly by writers who are attorneys, and it’s designed to provide fellow writers with a general understanding of publishing law and help make their fictional legal scenarios realistic. One article in particular drew my attention, which had to do with the Grant of Rights clause. The writers of the article provide ten basic tips that should help those of you who are, or thinking of being, traditionally published without an agent or legal assistance, and want to have a better understanding of what happens when you grant certain rights to the publisher.

I hope you find it as helpful as I have 🙂

Posted on by Chris Sarantopoulos

More about publishing books

I’ll be continuing with what turns out to be a series of posts related to the publishing industry. Why? Because I’m halfway through revising my second novel and when it’s ready (whenever that may be) I intend to approach agents for that as well. Which makes me curious about an industry I want to be a part of, but know very little about.

All compliments and credits go to the original writers of every post I’ve reblogged, who researched and wrote about the subject so we can read them and learn a thing or two.

Today I draw your attention to Kristen Lamb’s Blog. Some of you might read her blog. For those of you who don’t, click on the link and spend some time there. There’re are a lot of things to read and learn from her in almost every aspect of writing and publishing.

A while back, she wrote an article about the nuts and bolts of the traditional publishing business called The Ugly Truth of Publishing & How BEST to Support Writers. Once again, I was shocked after reading it. Shows how little I know about important things. For me (and perhaps for others like me) traditional publishing meant writing a book, editing it to the best possible shape, getting an agent (oh, how glorious moment that’ll be!), and then

photo credit: Sheng P. Hermione Granger via photopin (license)
photo credit: Sheng P. Hermione Granger via photopin (license)

magic would happen and it’d eventually reach a publisher who would love it, and I’d see it on shelves of bookstores. Then I’d write another novel, and another, and I’d get paid a percentage. Simple as that. After all, once we choose to publicise our art and feel good about earning some money from it, we become entrepreneurs.

So, hands up, how many of you have actually ever wondered how a writer gets paid once you buy one of their books? Ever heard of terms like “remainder copies” or “print runs” and how they affected the writer’s wallet? I sure didn’t. I still don’t, ’cause I have a feeling this is only the tip of the iceberg.

Okay, hands up then, how many of you believed (before you started writing or met one of those strange creatures called writers) that writers make a lot of money? If not a lot, then perhaps a decent amount of it.

photo credit: kevin dooley Hey teacher! I know the answer! via photopin (license)
photo credit: kevin dooley Hey teacher! I know the answer! via photopin (license)

Almost every friend I have who knows I write has the same misconception.

Read Kristen’s post and see how things really are. It’s a long read, but you’ll learn so much from it.